Industry Education: Building Responsible Cannabis Commerce

Client: Canopy Growth Corporation

When Canopy Growth Corporation needed to ensure their retail partners could engage responsibly with cannabis consumers, they required more than standard product training. Dr. Bear developed a comprehensive harm reduction education series that equipped budtenders and retail staff with the knowledge and confidence to have meaningful conversations about safe consumption practices at the point of sale.

The challenge was creating content that was scientifically accurate, legally compliant, and practically useful for busy retail environments. Our solution involved developing a series of accessible video modules that could be consumed during slower periods and provided staff with tools to recognize when customers might benefit from harm reduction guidance. We worked closely with Canopy's internal teams to ensure the content met both educational goals and business needs, while partnering with community organizations to ensure the materials reflected diverse perspectives and experiences. The program successfully bridged the gap between commercial cannabis operations and public health objectives, demonstrating how industry education can serve broader social good while supporting business success.